EMPOWER
CALVIN KLEIN | GLOBAL CONCEPTS - SPRING/SUMMER 2025
By 2025 most of our daily experiences will be automated, driven by artificial intelligence as we enter the fourth industrial revolution.
The speed, complexity and transformation will be unlike anything humankind has experienced before.
To counterbalance, there will be an increased desire to embrace what it means to be human, to be sensual, to be real.
A gravitation towards brands that offer a beauty in simplicity, to help you move with confidence and ease through a hyper-charged world.
Empower is a two-part exhibit, previewing the collaborative vision of Calvin Klein Design as we reclaim American sporstwear through our sensual lens in the year 2025.
This year marks the roll out of the Calvin Klein global product vision, refining the design language through two lifestyles, the launch of global essentials and hero products.